Brand is the product of modern economy. Identification as its fundamental function establishes corresponding relation to provided products and services. A brand constantly strengthens its essence through the use of it. Brand usage plays an important role in producing, maintaining and infringements confronting a brand.

The similar trademark refers to two trademarks are similar in the pronunciation, meaning, shape, color or figure appearance of the word or graphic, which would make a confusion to related public and consumers on commodities and the source of service.

“Royal Power &English Translation” Administrative Litigation Case The series of case embodied the transformation of Trademark Law on coping style and proof requirement about malicious registering action, which also accounted for Honesty-Credit Principle and Article 44.