Interbrand Celebrates 20 Years of Best Global Brands Report

发布20年最佳全球品牌报告

NEW YORK - Interbrand released its Best Global Brands 2019 report, the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the world’s three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector.

纽约- Interbrand发布了其2019年最佳全球品牌报告，这是第20版全球第一品牌价值调查，显示苹果、谷歌和亚马逊继续成为全球最有价值的三个品牌。报告还指出，奢侈品和零售业仍然是增长最快的行业。

The technology sector continues to lead the Best Global Brand rankings in 2019. Tech companies account for half of the top 10 brands — Apple, Google , Amazon , Microsoft and Samsung . Dell  returns to the rankings after a six-year absence, Uberand LinkedIn are all new entrants in this year’s list.

2019年，科技行业继续领跑全球最佳品牌排行榜。科技公司占据十大品牌的一半——苹果、谷歌、亚马逊、微软和三星。戴尔(第63位)在6年后重返榜单，优步(第87位)和领英(第98位)都是今年榜单的新成员。

Facebook first entered the Best Global Brands report in 2012 at #69, seeing a steady stream of growth in the following five years. At its peak in 2017, Facebook was ranked at #8 with a Brand Value of USD $48.19m,now sits at #14 with a Brand Value of USD $39.86B.

2012年，Facebook首次跻身全球最佳品牌排行榜第69位，并在接下来的5年里稳步增长。在2017年的巅峰时期，Facebook以4819万美元的品牌价值排名第八,现在以398.6亿美元的品牌价值排在第14位。

Rounding out the top 10 brands in this year’s report are: Coca-Cola #5, Toyota #7 , Mercedes-Benz #8, and McDonald’s #9, with Disney #10 returning to the top 10.

今年排名前十的品牌还包括:可口可乐第5、丰田第7、奔驰第8、麦当劳第9，迪士尼重回前十。

The top growing sector for 2019 was luxury with 9 luxury brands making the top 100; this sector sees the highest average brand value growth rate year-over-year at 11%. Gucci (#33, USD $15.95m) was emblematic of the luxury sector’s success, showing a 23 percent increase in brand value. Venerable brands Louis Vuitton (#17, USD $32.22m) and Chanel (#22, USD $22.13m) saw a 14% and an 11% increase, respectively, since last year’s report.

2019年增长最快的行业是奢侈品，前100名中有9个奢侈品牌;该行业的品牌价值年平均增长率最高，为11%。古驰(排名33,1595万美元)是奢侈品行业成功的象征，品牌价值增长了23%。与去年的报告相比，老牌品牌路易威登(排名第17位，3222万美元)和香奈儿(排名第22位，2213万美元)的销售额分别增长了14%和11%。

Looking back on 20 years of brand valuation data can provide many insights for the future:Only 31 brands from the first report in 2000 remain on the list today, including Disney, Nike and Gucci.137 brands, such as Nokia and MTV have dropped off the list in the intervening years.Coca-Cola and Microsoft are the only brands to have retained top 10 spots.In 2001, the first year in which the table included 100 brands, the cumulative brand value residing in the world’s top 100 brands was $988B. Today, that value stands at $2.13T, representing a 4.4 percent average compound annual growth rate (CAGR) and a more than doubling in total value.

回顾20年的品牌价值数据，可以为未来提供许多思考:从2000年的第一份报告至今，只有31个品牌仍在榜单上，包括迪士尼(Disney)、耐克(Nike)和古驰(Gucci)。在此期间，诺基亚(Nokia)和MTV等137个品牌跌出了榜单。可口可乐(coca - cola)和微软(Microsoft)是唯一保住前10名位置的品牌。2001年，该榜单首次包含100个品牌，全球前100大品牌的品牌价值累计为9880亿美元。如今，这一价值为2.13吨，代表着4.4%的平均复合年增长率(CAGR)和不止两倍的总价值。

Source：AG-IP News

Bentley Clothing wins trademark battle

宾利服装赢得商标大战

Bentley Motors has lost a 20-year trademark battle against family-run business Bentley Clothing, and will no longer able to use or sell its branded clothing.

宾利汽车(Bentley Motors)在与家族企业宾利服装(Bentley Clothing)的20年商标大战中败北，将不能再使用或销售其品牌服装。

The luxury car manufacturer has been ordered to pay damages and costs to Bentley Clothing, and to destroy all clothing that infringes the Bentley trademark.

这家豪华车制造商已被责令向宾利服装公司支付损害赔偿金，并销毁所有侵犯宾利商标的服装。

Bentley Clothing co-owners Christopher and Bob Lees instigated the case in 1998.In a statement, they said they launched the high court case in 2017, after Bentley Motors continually “tried to cancel Bentley Clothing’s trade mark” and felt they had “no choice but to protect its rights”.

1998年，宾利服装的共同所有人克里斯托弗和鲍勃·李发起了这起案件。在一份声明中，他们表示，在宾利汽车公司不断“试图取消宾利服装的商标”，并认为他们“别无选择，只能保护其权利”之后，他们于2017年向高等法院提起诉讼。

Source: www.drapersonline.com

Author：KATIE IMMS

Malaysian’s Trademarks Bill 2019 will come into force

马来西亚 2019年商标法案即将生效

Malaysia has introduced a new Trademarks Bill 2019 (Bill) which is set to replace the current Trade Marks Act 1976. It is anticipated that the new Act will come into force on 27 December 2019.

马来西亚提出了一项新的《2019年商标法案》，该法案将取代目前的《1976年商标法》。预计新法案将于2019年12月27日生效。

Some of the key changes are set out below:

以下是一些主要的改变:

(1) Malaysia is set to join the Madrid Protocol from 27 December 2019. This means that a trade mark can be protected by way of an International Application covering Malaysia, instead of filing a separate national Malaysian trade mark.

马来西亚将于2019年12月27日加入《马德里议定书》。这意味着一个商标可以通过一个覆盖马来西亚的国际申请来保护，而不需再提交一个单独国家申请。

(2)Currently, only single class trade mark applications are accepted in Malaysia. However, the Bill will allow for multi-class applications to be filed.

目前，马来西亚只接受单一类别的商标申请。不过，该法案将允许提交多类申请。

(3)The Bill recognises non-traditional trade mark marks such as the following, however, they must be capable of being graphically represented:

shape mark or its packaging\sound\scent\colour\hologram\positioning\sequence of motion

The Bill also recognises collective trade marks.

该法案认可以下非传统性的商标，但必须能以图形表示:形状商标、声音商标、气味商标、颜色商标、全息图、位置商标、动作商标。该法案还承认了集体商标。

(4)The date of filing will no longer be recorded as the date of receipt of a new application. It will only be recorded once all formality requirements have been met

商标申请日不为收到新申请的日期，只有在所有形式要求均已符合后，才会记录。

(5) The Bill will provide for the division and merger of applications and registrations. Consequently, it may be possible for trade mark owners to consolidate current single class registrations. This may assist in the reduction of future renewal costs.

法案对商标申请及注册的划分及合并作出规定。因此，商标所有者有可能对当前的单一类别商标注册进行合并。这可能有助于减少今后的续展费用。

(6)Defensive and association trade marks will no longer be available.

防御和联合商标将不再被保护。

(7)It will be possible to apply for registration of a security interest over a pending or registered trade mark.

对未决商标或已注册商标的担保权益可以申请登记。

(8)Currently, a trade mark is taken to be valid in all respects after a period of 7 years. This period will be reduced to 5 years.

目前,商标有效期是7年,这段时期将缩短为5年。

(9)The scope of trade mark infringement is to be expanded to cover goods or services which are similar to those registered under the trade mark.

商标侵权的范围将扩大到涵盖与已注册商标指定的商品或服务类似的商品或服务。

Groundless threats provisions will be introduced, where it will be possible for an aggrieved person to bring an action against a person who threatens trade mark infringement without basis.

引进无理由威胁条款，使受害人可以对无理由实施商标侵权威胁的人提起诉讼。

The remedies available under a trade mark infringement action include damages, account of profits, injunctions (including interim injunctions) and mandatory orders.

商标侵权诉讼的救济措施包括损害赔偿、利润计算、禁令(包括临时禁令)和强制令。

Source: Shelston IP Pty Ltd - Danielle Spath and Sean McManis

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